Heineken Sponsorship of Rock the Bells Festival
The 2007 Rock The Bells Festival Series allowed Heineken to be a part of music history. Rock The Bells hit the road from July through September and penetrated fifteen major markets throughout the nation. Heineken intimately engaged the Rock The Bells audience through branding and selling its product to core music aficionados. Nearly a quarter million (250M) Rock The Bells concert attendees were exposed to Heineken’s brand and taste. The Heineken brand received over twenty million (20MM) impressions through a live Rock The Bells experience and its promotions.
