Leveraged partnership with SanDisk to launch California’s Rock The Bells hip hop festival to a global platform and to establish Paid Dues as the world’s largest independent hip hop festival. SanDisk launched consumer marketing for flash memory through the Rock the Bells and Paid Dues platforms.

SanDisk Supernatural Commercial

SanDisk signed on to sponsor for the first time Rock the Bells in 2007, along with awarding commercial production and distribution to DMA and Guerilla Union.

SanDisk Storyboard Animatic
SanDisk Title Sponsorship of the Paid Dues Festival
SanDisk Title Sponsorship of 2007 Rock the Bells
SanDisk Sunset Strip Block Party

In 2007 DMA created “buzz-worthy” marketing support for a Guerilla Union partner SanDisk: SanDisk 8GB MICROSDHC AND M2 CARD by hosQng the Sunset Strip Block Party, multi-million dollar launch party. The launch included taking over three of the biggest names on the Sunset Strip: The Viper Room, The Roxy, and the Key Club and hiring some of the biggest names in music: Cut Chemist, Common, and Linkin Park.